Fundamental Analysis

• Historic P/E range
• Growth rate velocity

• Current dividend yield
• Dividend growth history

• Evaluate true risk, not market risk
• Competitive landscape
• Accumulation vs. distribution patterns

• Dominant market leaders
• Growth rather than value
• Large cap more than
  mid/small cap

• Balance risk against quality
• May be contrary to mega-firm recommendations

• Sell weak performers during prolonged market advances
• Buy strong performers during prolonged market declines
• Take profits when targets are reached